About Us

A hippy at heart and believing full well in the healing power of Mother Nature, I was tired of the synthetic products and un-natural methods that 'medical professionals' were suggesting I endure to cure my seborrheic dermatitis. I was even offered coal tar at one point! (yeah coal tar, literally the stuff they lay roads with). Besides that there was hormone altering steroids, burning ointments and in some cases even injections. None were for me, so I set on a holistic mission to find the root cause and a natural treatment.

Once I discovered the fungal-biofilm and the importance of the balancing the skin barrier with the right fungal and bacterial microbiome, everything changed. The goal then became to craft an All-In-One Serum, something capable of treating all types of Eczema—including Seborrheic Dermatitis and Psoriasis. This was no easy task, as every form of Eczema is unique. So after thousands of hours of research, hundreds of tested ingredients and countless trialed formulas, each ingredient was carefully selected one by one, at very specific levels to ensure the most effectiveness, and calm irritated skin.

I started making samples for other people with inflamed and irritated skin. The feedback was amazing. People started asking for a second bottle. At that point, I realised I had to help more people find relief.

And Seb was born. 

But after setting off on our mission to help people love their skin, we quickly realised that its very difficult to survive in such a competitive industry. Marketing is incredibly expensive and more often than not this drives up the product price and the cost is ultimately passed onto the consumer.

We didn't want to do that. We know our roots, we know our people & we know our mission. Skincare for us isn't about vanity or overly priced products, its simply a solution to solve problem. And thats why we are driven to create the highest quality, premium, organic products without the premium price tag, so that everyone can be comfortable and confident in their skin.

We aim to continue educating and empowering people, so that everyone can live in harmony with their skin and harmony with nature.

– Charlie Fullerton, Co-Founder